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Generative AI · Film · Campaign direction

Using generative AI as a production tool—not just a talking point.

Two AI-led launch campaigns from the portfolio: a GroupFit.app launch film created completely using Generative AI, and a Generative AI campaign for PayU.

GroupFit Canada

Brand campaign for the GroupFit.app launch. Portfolio credits: concept, writing and direction.

PayU

Generative AI campaign created for the launch of PayU.

End-to-end perspective

The work brings campaign thinking and storytelling together with production direction. The supplied portfolio does not include live video URLs or performance metrics, so this page focuses on the documented creative scope.

GroupFit Canada — AI film launch
GroupFit Canada — AI film launch
PayU — AI campaign launch
PayU — AI campaign launch

Video playback links were not present in the supplied PDF. Add the video URLs when available.

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