Integrated marketing · Franchise growth

Building a repeatable local-to-national growth system.

A connected growth strategy for a confidential $500M+ hospitality brand—bringing together store launches, national campaigns, sports partnerships, local search, social content and the in-location experience.

247KClicks · 9 months

$0.05Cost per click

~3KStore visits

$45+Minimum table value per guest

The challenge

Support rapid multi-location growth while keeping each launch locally relevant and the brand experience consistent.

The approach

Built repeatable launch kits and coordinated paid media, social, local search, signage, menus and in-store materials. Connected national sports partnerships and influencer content with local traffic-driving activity.

Execution highlights

20+ location openings supported in one year; marketing launch kits; banners and signage; menus and point-of-sale materials; Google Maps and local traffic campaigns; NHL/NFL activations and third-party delivery optimization.

Measured campaign snapshot

247K clicks over nine months; $0.05 cost per click; approximately 3,000 store visits; $45+ minimum table value per guest.

Brand identity is intentionally confidential. Campaign figures and scope reflect the project details supplied for this portfolio.

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