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Integrated marketing · Performance marketing · Brand transition

Making a brand transition work across campaign and performance touchpoints.

The supplied portfolio includes Tata Play integrated campaign work, performance marketing campaign examples and a dedicated brand-transition campaign.

The scope

The portfolio frames this work around concept, strategy, optimization and delivery, spanning integrated marketing and performance campaigns.

Brand transition

A dedicated Tata Play brand-transition campaign is included in the portfolio, alongside related campaign creative.

What’s documented

The supplied file provides visual examples but limited written explanation of the brief, channel mix, audience, budget and results. Those details can be added to make this case study more specific and credible.

Selected integrated campaign creative
Selected integrated campaign creative
Selected performance campaign creative
Selected performance campaign creative
Tata Play brand-transition campaign
Tata Play brand-transition campaign

The portfolio PDF includes visual campaign pages; additional business context and results would strengthen this case study.

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