Marketing & GTM Executive · Product Marketing · Filmmaker & Registered Producer
I connect customer insight, positioning and go-to-market execution to turn ambitious ideas into market momentum.
A growth operator with a creative pulse and an enterprise-scale point of view.
Angad is a Toronto-based marketing executive with 15+ years of experience driving revenue growth, brand transformation, customer acquisition and digital innovation across North America and Asia. He brings an enterprise-level perspective shaped by building an international agency, leading multidisciplinary teams and directing integrated marketing across hospitality, retail, technology, entertainment, nonprofit and consumer sectors.
He has led multimillion-dollar marketing investments, built high-performing teams and developed multi-location marketing systems — taking campaigns from strategy through production, delivery and measurement.
Executive marketing leadership for a multi-brand hospitality business supporting more than 125 locations across Canada, with a focus on national growth, franchise marketing and integrated campaign delivery.
Co-founded and scaled one of India’s Top 10 independent digital agencies, growing the business to approximately $5M in annual revenue across multiple markets.
A portfolio spanning purpose, mobility, entertainment, technology, wellness and consumer growth.
Selected work across product launches, positioning, go-to-market strategy, franchise growth, Generative AI, performance media and creative production.
Integrated marketing · Franchise growth
A connected growth system spanning new-store openings, national brand campaigns, sports partnerships, website and digital presence, local search, social media and in-restaurant experience.
Supported 20+ openings in one year through a repeatable framework that balanced national brand consistency with hyper-local relevance and immediate foot traffic.
Unified brand, content, sports and performance media into one revenue engine. NHL and NFL programs with beer partners created game-day moments, while menu R&D, LTOs and third-party delivery optimization strengthened conversion and helped attribute millions in revenue to paid media.
Built the local-to-national marketing layer behind franchise growth: launch playbooks, local store marketing, web presence, Google Maps and local search, social amplification and national sports partnerships.
Concept, framework, strategy and production across visual identity, packaging and brand expression — including Alberta Bud in Canada and Maserati creatives.
Concept, writing and direction for GroupFit Canada’s launch film, created completely with Generative AI, plus a Generative AI campaign for the launch of PayU.
A performance-led brand transition campaign delivered across concept, strategy, optimization and execution — translating a major identity shift into measurable digital communication.
Creative-first campaign work spanning a motion video campaign for coffee and the Suzuki Jimny launch — shaped from concept through delivery for fast-moving digital audiences.
I bring a product-marketing lens to executive growth leadership: understand the audience and the problem, sharpen the value proposition, align the story across touchpoints, and connect launch activity to commercial goals. My background spans technology and payments campaigns, brand transitions, AI-led storytelling and complex multi-location growth systems. The focus is practical: make the offering easier to understand, easier to choose and easier to bring to market.
Turn complex offerings into a clear value proposition, audience-specific messaging and a story that gives customers a reason to care.
Connect launch objectives, audiences, channels, creative, partners and field execution in one coordinated go-to-market plan.
Build integrated campaigns that move beyond awareness — supporting discovery, trial, conversion and ongoing engagement across the customer journey.
Use campaign performance and customer response to understand what resonates, optimize investment and sharpen the next iteration.
Recognized among India’s leading digital media professionals.
Recognized for global strategy and digital innovation, with features across 100+ publications.
Campaign leadership for Red Bull, UNICEF and Pepsi across Asia and North America.
Recognized for marketing perspective and industry leadership.
For growth strategy, integrated marketing leadership, brand transformation and advisory work, send Angad a message using the form below or connect on LinkedIn at /in/angadsinghmanchanda .